Consideration for the environment and the sustainability of specific actions is considered and incredibly hot topic for our generation and as a result we are starting to see that impact on the way that we think and of course what we shop for.

It is now not all about the bottom line and how cheap products can be made, delivered and purchased.  As consumers it appears more and more we are prepared to pay more in order to ensure that we are receiving a level of satisfaction that we each, in our own small way, feel like we are contributing to supporting a better future for the generations to come.

One area where this debate is quickly turning into action is within the building and construction industry. Companies around the world who produce building materials are looking for ways to recycle, reuse and renew, in addition to reducing their carbon footprint. This industry has a huge impact with the choices it makes, from the manufacture of the materials, to their treatment using chemicals and power, right through to their transportation and storage.

One of the main materials used for building has been timber. Timber is a natural resource and is renewable, however the demand for timber has led to a number of areas being logged to extinction. This has not only caused the habitat destruction to millions of animals, but is threatening to send other animals into extinction and having a detrimental impact on the ozone. As a result of this the industry for a time looked to other materials such as concrete, steel and plastic, however they too have an impact which for steel in particular is considered now to be higher than that of wood ( 26 x more).

Both industries are still working hard to improve the greenness of their offerings, and it is leading to some exciting new directions. Timber suppliers and manufactures have greatly curbed the amount of emissions and are selecting their timbers more carefully from not only sustainable sources but recycled structures as well taking a larger role in ensuring their sustainability. Certainly the planting of more timber has a direct effect on improving our environment but the use of recycled timber is now also trending to be more commonly requested.

Some timber companies are becoming more reputable for this trend then others and are continually investing into these greener solutions. It is therefore important in your choice of product to make it count by choosing products which are actively seeking to be sustainable and to promote the environment.

See you out there in the great GREEN world! The ECO TIMBER GROUP family.